Laura McElwee
Bio
Hallo! I graduated with a BA (Hons) in English, Media and Cultural Studies and went on to complete an MSc in Advertising (Creative) and henceforth am an aspiring creative. I have a 23 month old daughter called Alex – don’t fret, plenty of fresh insights gained for ad world! I like nothing better than cracking an idea with my partner Owen, who I’ve known for 10 years and is my best friend. I love observing day to day life, sucking my thumb and laughing.
Books I find useful
- The Advertising Concept Book - Pete Barry
- Creative Advertising Ideas and techniques from the worlds best campaigns - Mario Pricken
- Copwriting Successful writing for design, advertising and marketing - Mark Shaw
Owen McGauley
Bio
A Jack of all trades and master of some. I’m an Art Director with industry experience in graphic design, web design, photography and photo retouching. After 6 years working with the Irish Farmers Journal as a photo retoucher and archive manager I’m hoping to turn my skills to the world of advertising. What turns me on are creative thinking and production techniques. Apart from changing nappies I spend most of my free time keeping up to speed with the latest and greatest in design.
Books I find useful
- Grid systems in Graphic Design - Josef Müller-Brockmann
- A practical guide to designing for the web - Mark Boulton
- Stop Stealing Sheep and find out how type works - Erik Spiekermann & E.M Ginger
- Magnum Stories - Phaidon